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Social Video Case Study: How Orabrush Got Into WalmartBusiness 2 CommunityAt one point he even spent $40000 on a TV infomercial to sell about 100 units.¹ Desperate, the good doctor connected with a group of MBA students to come up with a new marketing approach. One such student, Jeffrey Harmon, suggested the Orabrush be ...and more »
23 May 2012 | 2:43 pm
Whore of the Worlds: How Tom Cruise's Couch-Jumping Changed Stardom ForeverGawkerToday, the episode turns seven years old, and it is still everything you remember it to be. Go back and watch it – the entire episode is on YouTube, as is TVGasm's 69-second highlight reel, which set the footage to Guster's "Center of Attention" and ...and more »
23 May 2012 | 1:13 pm
Why Asia is a Hub for BikesWall Street Journal (blog)Today, over two-thirds of the world's bicycles roll on Asian streets: 7 million in South Korea, 20 million in Indonesia, 70 million in Japan, 100 million in India, and more than 500 million in China, the globe's reigning zixingche da guo, or Kingdom of ...and more »
21 May 2012 | 12:01 pm
The marijuana debate, a judge's plea and readers' thoughtsCNN (blog)Strangely, the US political party that champions less government, the flag bearers of " Don't Tread On Me" are the very hypocrites in the pulpits of congress usurping US citizens' right to choose. Its ironic that we spend hundreds of millions of ...and more »
17 May 2012 | 9:42 am
Activision Blizzard's CEO Discusses Q1 2012 Results - Earnings Call TranscriptSeeking AlphaGood afternoon, and thank you for joining us today for Activision Blizzard's First Quarter 2012 Conference Call. With me today are Bobby Kotick, CEO of Activision Blizzard; Thomas Tippl, COO of Activision Blizzard; Dennis Durkin, CFO of Activision ...and more »
9 May 2012 | 7:05 pm
ForbesEvan Shapiro On Why TV Isn't Dead And How Marketers Need To See ItForbesToday, the five or six national broadcast networks usually don't earn a 37 share – combined. As a point of reference, the 'mega hit' American Idol averages about 21 million viewers, Modern Family 14 million. But the death of your father's TV does not ...and more »
9 May 2012 | 4:01 am