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WBOC-TV 16, Delmarvas News Leader, FOX 21 - Private supply ship rockets toward ...WBOC TV 16For us, it's like winning the Super Bowl." This time, the Falcon's nine engines kept firing all the way through liftoff. On Saturday, flight computers aborted the launch with a half-second remaining in the countdown; a bad engine valve was replaced.and more »
22 May 2012 | 1:10 am
Digitaltrends.comGM says no to the Super BowlMSN MoneyIt's not difficult to understand that view since the prices for Super Bowl commercials soared almost 60% between 2001 and last season, and are about to go up 9% for next year's game, the paper said. Advertisers can no longer buy an ad on the Super Bowl ...GM to Forgo Pricey Super Bowl AdsWall Street JournalWBOC-TV 16, Delmarvas News Leader, FOX 21 - GM says Super Bowl ads too ...WBOC TV 16GM Punts on Super Bowl BuyAdweekall 293 news articles »
21 May 2012 | 11:54 am
AdAge.comTV's Upfront Pitch: Our Shows Offer Best Social-Media TractionAdAge.comTake a look at this year's Super Bowl, in which many of the ads were released early online to spark chatter and viral pass-along by consumers. "This is definitely the hot button," said Alison Tarrant, senior VP-integrated sales and marketing, ...
20 May 2012 | 6:33 pm
Lee Clow's Beard Comes To Life In New Book & AppSacramento BeeLee Clow first gained global prominence with what is considered the world's greatest Super Bowl commercial ever – Apple's "1984." Working closely with Steve Jobs, Clow went on to create famous advertising for what would become the world's most valuable ...and more »
18 May 2012 | 3:44 pm
ForbesThis story originally appeared in the June 6, 2012, issue of Forbes magazine:ForbesIn his short tenure at Chrysler Group, he boosted ad spending by 36% to an estimated $1.2 billion in 2011. But it isn't how much he's spent that's made his reputation. It's how well. He first gained notoriety during the 2011 Super Bowl with an ...and more »
16 May 2012 | 3:35 pm
AdAge.comCBS Rides NFL to Vie for Young Viewers After 20 YearsBusinessWeekThe network, the US leader in total viewers for nine of 10 years, hosts Super Bowl XLVII in February and a crucial prime-time National Football League playoff game, promising two of the largest audiences of 2013. At the same time, Fox's “American Idol ...Ad Age's Cheat Sheet for the Broadcast TV UpfrontsAdAge.comNFL payoff seasonNew York PostYoung TV viewers missing in actionOttawa Citizenall 143 news articles »
13 May 2012 | 9:19 pm
In tech, some bemoan the rise of 'brogrammer' cultureCNN InternationalAnd the world's largest Internet registration company entices Web entrepreneurs with a Super Bowl ad in which two female celebrities paint its logo onto the body of an apparently naked model. Forget what you think you know about the benignly geeky ...and more »
7 May 2012 | 5:33 pm
Robert Kraft on Matt Light's retirementESPN (blog)He sported white spandex and dance to 'Swan Lake' with Ray Lewis, Justin Tuck, and lizards during a Super Bowl ad on national TV. But I personally admire most about Matt is that he contributed to the team both amazing on the field and in the locker ...and more »
7 May 2012 | 8:46 am
JC Penney, Popchips ads spark controversymsnbc.comHe pointed to Groupon and Homeaway.com as two other examples of companies whose ads — in these cases, both Superbowl commercials — provoked negative responses that prompted corporate apologies. Conversely, JC Penney's inclusion of a same-sex couple ...and more »
3 May 2012 | 11:26 am
USA TODAYComcast profit beats expectations on NBC results, broadbandUSA TODAYBy Timothy A. Clary, AFP/Getty Images Nicki Minaj, left, and Madonna performed during the NFL Super Bowl halftime show Feb. 5, 2012. Super Bowl ad revenue boosted Comcast results. By Timothy A. Clary, AFP/Getty Images Nicki Minaj, left, ...At a glance, what recent earnings reports have revealed about the state of ...Washington PostWhat earnings reports have revealed about adsCBS Newsall 98 news articles »
2 May 2012 | 5:30 am